REINVENT

Lakmé is India’s oldest and largest cosmetics brand. It has the most market share and has consistently been rated as one of India’s most trusted bands.

I joined Publicis to lead the Lakmé Skincare team and collaborate on cosmetics. In a little over a year I launched six campaigns for them as well as a campaign for Lakmé Fashion Week, India’s most prestigious fashion extravaganza.

One of the activation ideas we designed for Lakmé went on to be a runaway success, ‘The World’s Longest Ramp Walk’. We invited women from across the country to send in videos of themselves ‘walking the ramp’ and soon we were flooded with responses.

During my time on Lakmé, we hit every target set for us, including becoming a brand worth $150 million.

Agency
Publicis, Mumbai