FREELANCE WRITER, SAN FRANCISCO BAY AREA
January 2016 – Present
VMLY&R
Executed a comprehensive campaign, including television commercials, print, activation and digital ideas for an at-home COVID testing kit being launched by a leading pharma company.
WOW Skin Science
An ongoing project for WOW Skin Science, the fastest growing company in the segment.
The assignment includes branding, packaging, website content and activation ideas for multiple skin and haircare brands being launched nationwide.
PUBLICIS, MUMBAI
March 2013 – April 2015
Associate Creative Director
Creative Director
Brands: Lakmé, Enamor, Havmor, Healthspring
Managed a team of seven, handled the Lakmé Skincare portfolio and collaborated on campaigns for Lakmé Make-up. Won several pitches and awards for the agency while reporting to the Chief Creative Officer and India Head. A path which soon led to my graduation from Associate Creative Director to Creative Director in just one year, the fastest rise in Publicis India.
MCCANN WORLDGROUP, MUMBAI
March 2010 – August 2012
Creative Team Leader – Copy
Brands: L’Oreal, Stayfree, Stayfree Women for Change Initiative, Saffola Oats, History Channel, CNBC AWAAZ, Nirlep Kitchen Appliances, Glenmark, Yatra.com, Spain Tourism, Nirav Modi Jewelry, Jet Airways
A trial by fire, we started out as a team of 7 handling 14 brands. Pitched for and won multiple new businesses, while simultaneously reworking brand strategy and releasing campaigns for our existing brands. Developed, released and was hugely proud of Stayfree Women for Change, a massive nationwide campaign for the upliftment of women living in rural areas.
OGILVY, MUMBAI
November 2006 – February 2010
Copywriter
Senior Copywriter
Copy Supervisor
Creative Supervisor
Brands: Pond’s, Dove Hair Care, The Economist, World Gold Council, Sunlight detergent, OK Dishwash Bar, Videocon Electronics, Saarthi Constructions, Sri Lanka Tourism, Goldman Sachs Asset Management, Future Generalli Insurance, Asian Paints, Heroes AIDS Project, Religáre Mutual Fund, Bank of India, Kissan Fruit & Soy Juice
Joined as Copywriter and was managing a team of four, 2 years in. Grew consistently, and was one amongst a handful of creatives to be promoted and given a raise during the brutal recession. Pitched for, won and launched Dove Hair Care, The Economist, Religáre Mutual Fund, Sri Lanka Tourism and Future Generalli Insurance.
INTERPUBLICITY, MUMBAI
September 2004 – October 2006
Trainee
Junior Writer
Copywriter
Brands: Bank of Baroda, Bank of India, Indian Railways, Central Railways, Union Bank of India, Western Railways.
Mostly print, some TV and radio for local and national campaigns. Started out as an intern and ended as a Senior Copywriter.