THE COMMONWEALTH GAMES

For the first time in history, India had been given the honor of hosting the Commonwealth Games. The excitement was palpable and everyone wanted to be a part of this momentous event. As did our client, Bank of India. The question we asked ourselves was, how do you connect a conservative financial institution with the world of sport. The answer was simple, by celebrating the relationship a sportsperson has with their chosen sport. Much like the bond Bank of India shares with its customers, one that goes beyond daily transactions, one that involves faith, commitment and passion.

Agency
Ogilvy, Mumbai