The Light of Life Trust is a little known Indian non-profit that works with homeless children, trying to ensure that they have a place to live and a basic education. My art partner and I were small cogs in the giant machine that is Ogilvy, and our team was approached by the NGO in the hope that we could help their cause gain some publicity.

Armed with good intentions, a zeal found only in the young and naive and a non-existent budget we proceeded to create a campaign. With the help of an amateur production agency we shot the film with a grand budget of $500. 

It may not be the slickest campaign, but it was well worth the effort.

Agency
Ogilvy, Mumbai