FABULOUS, AS I AM.

With the relaunch of Enamor, we dared to go where no brand had gone before. We wanted to create work that defied a culture of fat-shaming, oppression and victim-blaming. A brand of lingerie that encouraged women to own their sexuality and feel good about it. We believed the time had come for a brand to do just that and to the client’s credit, they ran with it.

We released the pitch campaign we had created to win their business. And what a runaway success it was.

Enamor was granted Superbrand status twice in a row.

We revolutionized the brand and changed everything from the logo to the stores. ‘Fabulous, as I am’ was the new slogan and it hit a chord with the audience. 

Agency
Publicis, Mumbai