INTERPRET THE WORLD

Barely two years into your advertising career, when you are invited to be a part of the team pitching for one of the most celebrated brands of all time, known for its award-winning copy, and you win, that feeling can help you get through a lot of brochures and sales meet mailers. 

The Economist was launching in India. But first they had to combat the misconception that the magazine is limited only to business news, so ‘Interpret the world’ was conceived. To illustrate this fact creatively, we gave several current global phenomena a modern spin. 

Agency
Ogilvy, Mumbai