WOMEN FOR CHANGE

According to a 2017 survey a whopping 32% of girls in India drop out of school by the age of 14. One of the biggest causes of this dropout rate is a severe lack of basic amenities like safe, clean toilets for girls in schools. As part of its Corporate Social Responsibility (CSR) initiative, Stayfree launched a movement to build awareness and build toilets. In just under a year, we gained the momentum needed to get the Supreme Court of India to pass a law that made it mandatory for schools across the country to have toilets for girls.

Agency
McCann, Mumbai

Awards

·       Integrated Gold, Goafest India, 2013

·       Silver, Asian Strategy, WARC, 2013

·       Gold, Effie, India, 2013

·       Best Social Advertising Initiative, McCann Worldgroup Internal Awards, 2013